Monday, January 25, 2010

Ad goof-up # lessons to learn


The ad goof up exposed the lethargy of DAVP(Directorate of Audio- Visual And Print). This ad faltered on 2 aspects –

1. Carrying a photo of former Pakistani Air Chief Marshal, Tanvir Mehmood Ahmed. Lots of article is available on web for this thing and I am not going to elaborate more on this.

2. And most Importantly, why on earth did an ad which meant to prevent foeticide and celebrate girls day did not carry any female star other than Sonia Gandhi and Krishna Tanth.

The ad showed kapil dev and other sons of soil. Wouldn’t it had been better if it had showed some female virtuosos like Kiran Bedi, Indira Nooyi, Kalpana Chwala. The message of the ad was very banal – “ Suppose your mother was killed before she lived”. Its like indirect marketing – asking people suffering from dental problems to buy certain toothpaste because you are getting tooth brush free with it, and not concentrating on the medicinal value.

In a country where the girl child is killed mainly for dowry purpose this type of advertisement certainly doesn’t work. It would have been better if DAVP would have distributed books among the worst affected region with heroic saga of great women. I think this is the best ad which “promotes” female foeticide because we look at immediate gain not which is destined to happen in future.

And now one more question arises, shouldn’t Govt. Agencies be given a professional touch??

Consider the following facts-

1. In 08-09 Govt. expenditure in print media was 277.35 crore in print media alone.

2. The ad for national girls day could have costed any way between 5-10 crore for leading dailies in India.

3. Even Cola companies have comparable print media expenditure and they are managed by professionals.

With such goof-ups and such imbecilic approach, I certainly think its time to involve professionals In DAVP.

Saturday, July 11, 2009

(.)(.)

eye----
what is so special abt eye?? why do so many of us consecrate eye as the answer for the "the first thing you notice about me" in their social networking profile?? why do david dhavan even made a film named " ankhiyon se goli maarein"?? why do one out of every 10 bolly songs have the word --aankh itself or its synonyms--nayan, nayana, naina, etc.?? why aishwarya rai bachchan have promised to donate her eye?? why some love happens at first sight??


eye is not only the organ of sight, it is a direct window to our mind, to our thinking, to our beliefs, and to our emotions. just look into the eys of an acrophobic when he is at the roof of a skyscraper, and you will know what fear is. the most wonderful use of eyes is saying no, directly or indirectly. Your words could be yes, but its your eye which tells whether you are really saying yes or not!! emotions flow through (.)(.). and not only this, they are the medium through which you see the world, and perceive it." perceive it"??--- none can change your view if you say a shovel a spade. god bless your eyes!!

"the first thing you notice about me -- eye" --- u can give this answer for various reasons ---a) you wear specs, b) like me you realize the value of eyes. c) you really know eyes are your forte. d) you didn't lnow what to write. e)all of these....now why have i included specs -- its one of the special (artificial) trait which people will always remember about you. even if u are not able to recall the face of an old friend or relative, i bet you can surely recollect whether he used a spec or not.

" ankhiyon se goli maarein" --- this platitude became the name of a movie thanks to david dhavan...this have nothing to do with eyes!! it just happened that a previous film named "_____ ", the name which i don't remember, but i swear to 'goalless' that i have seen it...
"why do one out of every 10 bolly songs have the word --aankh itself or its synonyms--nayan, nayana, naina, etc.??" --- this is a made up fact which could be true. it just happened that my playlist had 4songs with nayan, and naina out of 40 hindi songs. if you can believe an exit poll on elections involving few thousand people for an electorate running into crores of people, then you cant raise a question to my fact :-)

why aishwarya rai bachchan have promised to donate her eye??simple, its written in our scriptures " netradan, mahadan"( donating eyes is the biggest donation which you can give to humanity). It was not a publicity stunt, though she was almost visible in every break during mid 90's for that ad. Don't you dare raise your eyes to that lady ;-)(she already belongs to abhishek). have you noticed one more thing -- 2 sanskrit words translates into 12 english words!!

why some love happens at first sight?? ask hindi film writers!! they can only explain this banal phenomenon...

Thursday, November 6, 2008

string theory

sometimes to straighten out things, we unintentionally perplex it for others, and string theory is one of the many examples of it...string theory is as complicated as making eatable chappatis for mess anna's...

the very words -- string theory colligate a new dimension of human intelligence, unapprehended by most.

this intelligence is always envied by others and nascences the so called inferiority complex...

string are the most fundamental particles. Every century man changes the definition of the most fundamental particle,starting from atom to strings. a century from now may be we will have some new fundamental particle!!!

strings are like guitars. In string theory, as in guitar playing, the string must be stretched under tension in order to become excited. like guitar produces musical notes, strings produces elementary particles...

thats explain most people favoritism towards music, as we all are nothing but megastructures of strings. but average size of string is 10exp{-33}, still unrealistic figure to be measured !!!

there are some people for whom you can't help but cursing for ridiculing our life to bunch of equations and inexplicable theories and jargons...we are losing the practical grip as ourlife is lived under the aegis of approximation of theories...

strings could be one of the many excuses permeated into the human mind. Excuse: inherent right of human being to explain every situation or to hide faults/inability. String theory could be the excuse to explain nature. A theory which very few people will question(as a majority of them won't understand) and will praise it(to hide their ignorance).

in short, a perfect EXCUSE......

oh hell, wish i could manipulate things like that....

Tuesday, October 21, 2008

trichy meri jaan


every day is a new quest,not for knowledge but for survival..
to NIT, Trichy, a place where subsistence is a privilege...

the day starts and ends with the search of food...
those at the lower strata of food chain have resources
at their disposal,
only the king needs to hunt...
but what are we here???
not more than the base of the food chain...
but still you need to walk or rather stride through rocky
tracks to get your breakfast,
if you wish to...
even for thinking of eating in morning through the tedious
path gets the thought out of your mind...
then due to unavailability of any night food court
most of the nocturnals have to sleep hungry...
nowadays it has become an order...

How about walking a mile to drink water??
m not living in a desert but still many a time
water is not there...
water is there for watering garden, but not for
students to drink or bathe...

and six hours a day power cut...its a dark dark world...
for studying during exam make-shift camps are
provided by authority...
this is not just all....
unavailabilty of net in hostel rooms, poor boys to girl ratio,
the tropical sun,........

to add more salt to burn we have the normal dept. panga's ..
but i guess that happens anywhere...
but the burnt level is third degree if anybody happens to be ece...
and to add red chilli to burn, we have the slowing economy...
i bet its the worst time to be in here...

one thing you surely learn here is act of survival.....


the next morning is a new day...

Sunday, October 19, 2008

I believe


is this the end of the road or the start of unknown....

sometimes signs of survival are not there...
sometimes the outcome of the event doesn't matters...
sometimes the fear of loosing doesn't exists...

even after debacle there is calmness all over...
is it the sign of restoration after violent storm, or a sign of defeat...



i survived because i believed...
and i will survive because i believe..

Saturday, October 4, 2008

AFter-eFFects and RaTz

reader: are you nuts?
me: why?
reader: how can you frame so much crap{wicketless}?
me: sorry my lady, its not at all crap...its the pragmatic view of our world...
reader: to hell with it...
me: how many chapters have you gone through?
reader: gadsby2, my first love.
me:okay.
reader: gadsby was a novel without "E"?
me: yes.
reader:that was a good read.but first love literally gave me head-ache.
me: why?
reader: thought you will name someone but at the end you made a dumbass of the readers. thats not the way great writer writes. like a king they never displease their subjects.
me: neither i am a great writer nor a king. i write because i want to write.
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reader: whats up with you these days?
me: nothing. joined CAT tuitions.
reader: so you also joined the rat race....
me: hmmm...
reader: well don't you think we have been rats since a long....
me: i saw jaane tu...recently only...and moreover i didn't find any common connection between jai singh rathod and commoners.
reader: shut up...i meant from starting only we have been taught not to win but be a rat...only the fittest survives...
me:what?
reader: we are not even rats but some blind rodents...we are taught to run after something and we have to fetch it...firstly to excel in school, then in board exams, then competitive exams, then jobs...the chain continues...how many people really question themselves, what they are doing is what they like...they just run in the rat race...thouasands wanted to be engineers before they tested the water, but how many now after going through 2-3 years really want to be engineer...most regret they are on the wrong side...
me: count me in the list!!
reader: the world is a big jungle habitated by blind rodents everyone following the wrong trail...gifted leaders are in some other line, and some bastards sobs are in politics, who are perfect for running laundries...gifted people are lost in the crowd...
me: is this the ROCK-ON effect...
reader: no the wicketless effect....a pragmatic view of the world...
me: **** *.
reader:hehhe...whats yr next topic...m really awaiting it...
me: may be you....may be this cha(a)t...

Saturday, September 27, 2008

gadsby 2

living without that is not that comfy. you bring in ultra-frustation in your living just as i am finding it right now. you jump into limits. but still you want it to bang on always. joy of staying in this is only found once you pull in what it is. "That" is not that difficult to pull out. still not figuring it out?
travail a bit hard and you will finally find "that"? sounds absurd.?
but not...
what is "that"?

it is nothing but fifth on the list of ABC. and i am just about to finish publishing 100 words without it.
that's it.....

no more living without "E".

Monday, September 15, 2008

my first love, ch-7

there's some hysteria associated with these terms---my first love or mera pehla pyar. you feel butterflies flying in stomach, those old etched memories comes in a flash. those memories never become bad sector.people often do not realize their first love but those who have materialised are the destined ones...

you feel the rhythm of life being played ...you hum all day long "pehla nasha"...you start believing in life and yourself...even in the darkest tunnel you find a shaft of light...moreover you start fantasizing about stuffs unbelievable...the arome of first love will never be lost...first love should be raison d'ĂȘtre of one's life...and i was destined to find mine...

i can say with quite assurance that i was a non-believer in the institution of love.i thought its just one of the hormone cycle of homosapiens.u see and feel things which are not there, and when other homosapien also responds to your stimuli with a postive response, and sees and feels the same way, a flower called love blossoms. or otherwise it remains etched in ones memory as many of the bad episodes. and first love becomes the first flop show .

about my first love...its not a flop show, coz its being played by me and not by jaspal bhatti. in finding your true and first love, luck plays an important role thats why i said only destined people gets it........sitting idly in hostel during one of the many blackouts i decided to go internet lab. i was online that day almost 4 hours n didn't want to strain my eyes furtheer but something told me to go..as usual i started with the normal routine--gmail, facebook, toi and orkut..the speed was comparable to dial-up and as a results many of the pages were not opening(here also luck played an important role). and i was forced to harp on orkut...here sitting on my home page was my first love........





at first instinct i cudn't realize my first love, just like a normal human..then i read my today's fortune--- "your first and last love is - self-love". I encountered my first love.......all other are second..

Thursday, September 11, 2008

?

Question mark ??? ---1


one of my compatriot and may be your's too is "?". Everything, Everywhere, Every work you do, "?" follows... the discussion of "?" is endless. Einstein quoted' Universe and human stupidity are endless, and i doubt the first'..."?" have a very close relation with human stupidity..............
"?" - Question Mark remains a symbol of not only human stupidness but also inquistiveness, reasoning and the modern human world...
if a person sitting under an apple tree wouldn't have asked the question -"why this apple falls down'?'" to himself, gravity wouldn't have been discovered. This post wouldn;t have been possible if there wouldn;t have been some "?" striking in someone's mind and the solution to these trillions of "?" only made possible our modern world..."?" signifies technological development ..
the way the questions are seeded in different minds gives the outlook of the person...inquistive people always wonder why "?". { in my glory days i used to be one of them}. well stupidity comes from here from some of these intelligentsia...what has a person with weirdo habits hovering over zillions of equations sipping tonnes of coffee has contributed? a sane solution to an insane problem, bearing no relation to nature around us, unsolved from centuries in between losing his sanity...its important to have a rational and inquistive"?"...
and another type of why "?" which is encountered commonly--- why the fuck i did this? Its a very common form of "?" generally used by people to vent out frustration..no extra credits for guessing my question--why the fuck am i writing this?? to vent out my frustration or to show people that i am a vampire {i sucked blood out of your brain!!! } and for you ---why the fuck am i reading it...
THIS ANSWER IS ENDLESS----some fellas decided to link world...a guy called tim berners lee excogitated the idea of internet...internet was born... 2 super intelligent man ---brin and page launched google..they hired best in the business....their empire grew...they decided to launch something for bloggers..they opened blogger.com...i stumbled upon it and got intersested in blogging ...one nite i wrote this...one fine day you clicked the link to my blog and you started reading this...
well this is just a part of the answer... i haven;t included how computers and laptops came into existent...and this thread is infinite...well einstein once again proved himself right---human stupdity is endless...by questioning yourself you are only fortifying einstein's stand....human stupidity is endless because questions are endless....

To be continued....

Sunday, September 7, 2008

5. mirage

"time is the master of all."

everyone in this world seems to be transparent but its a mirage. things which appear are always not the way we comprehend. only time reveals the truth about everyone and everything. something in your life changes your perceptance about very principles on which you live. the most pesky feeling comes when you are cheated by someone close, or rather comprehend it when the truth is what you don't want to believe but it is true.
the true tests for everyone and everything comes with time and it exemplifies the semblances.